Beam signs new European Distribution Agreement

Beam International Limited (ASX: BEM) is pleased to announce that it has entered into a new distribution agreement for all the European territories for its Melbourne House range of computer and video games with Infogrames Entertainment. Under the new agreement, Infogrames will be responsible for distributing the complete range of Melbourne House titles throughout Europe for the next three years. This includes titles to be released on PC CD-ROM format as well as console titles, such as titles for the Sony PlayStation. Infogrames Entertainment is the leading European producer and publisher of interactive entertainment programs with well-known, successful titles such as Captain Blood, Mandragore, Drakkhen and Alone in the Dark. In 1997, Infogrames took over Philips Media's multimedia software publishing and distribution operations into their operations.

Adam Lancman, Beam's Managing Director, commented: "We are extremely proud to formalise our relationship with Europe's leading company. We are confident that this partnership will result in Melbourne House titles achieving maximum results in Europe." The first title to be released under this agreement will be the sequel to Beam's successful 1997 release, Krush Kill 'N Destroy (KKnD). The new real-time strategy game, 'KKnD2: Krossfire' as it will be known, will be released world-wide in late April 1998. "This agreement is the first of a series of major regional distribution agreements we are negotiating. These agreements give Beam an unsurpassed level of distribution on a world-wide basis, as well as giving us much greater control over the marketing and promotion of our titles," added Mr. Adam Lancman. "This is a major step forward for Beam."

Infogrames Entertainment is the leading European producer and publisher of interactive entertainment software. Infogrames Entertainment is listed on the primary of the Paris Bourse. The group carries a catalogue of over 500 titles with an international presence in all the major international markets through the use of two brand names, Infogrames and Ocean. The range of titles covers games, educational and personal productivity software for all the key interactive markets. The company is headquartered in Villeurbanne, France. For more information, access the Web site at http://www.infogrames.com.
Beam International Limited is Australia's only multimedia development company listed on the Australian Stock Exchange (and trades under the symbol BEM). More information about Beam International Limited, Melbourne House and Beam Software can be found on the Web site http://www.beam.com.au.
For further information, please contact Miss Kirsten Beamish on:
tel.: +61 (0)3 9866.8300, ext, 202,
by fax on +61 (0)3 9866.8674
or by email at kirstenb@beam.com.au.
Press release:- Wednesday March 11, 1998